We are being topple over the head on any day with how bad any economy is and there is no doubt it is in bad shape. Companies are scaling back, laying off employees aiming to lower budget expenditures in every factor of their business. There is one area that businesses hopeful very careful about on the way to cutbacks and a a full cutoff - Marketing.
There are several potent quotes exercising that provide the comprehension of marketing's importance - Thomas Jefferson was noted for saying "The man who stops advertising to save money, is like the man who stops the time to save time. " As well as a of my personal favorites comes from famed economist Peter Drucker "Business exist for two reasons... Marketing & Innovation". While they can be poignant and definitely provides you with the necessary incentive to continue marketing which is where leanest of times, you will have a story that provides insight and evidence of the importance to retain the fires burning.
Before the favorable Depression Kellogg's and Bring were neck and neck in the battle for consumer's minds and stomachs though using respective cereal brands. As soon as the Great Depression set in Post retracted on marketing, along all of the "needed" areas, to minimize its budget. Kellogg's maintained its marketing presence or perhaps even bolstered it by making an attempt their message into new elements of the public minds. The actual result: as the Great Depression begun to settle and consumer dollars have learned to free up Post again entered industry but it was already past too far. Kellogg's had built a commanding lead in the market with its brands and has not relinquished it over 50 years. 50 yes... quite a nice return from your very simple investment - photographs brand.
We are listening to numerous companies how their competitors and other companies that service the very same industry are pulling outta annual tradeshows that they provide regularly attend. Tradeshow organizers are saying lower attendee turnouts different. Doom and Gloom? Certainly not, what a perfect you time to be an exhibitor! In the past, with fewer exhibitors, attendee's will have more time to spend at each booth and just listen your demonstrations. Second, the attendee's may just be the "cream of the crop", only companies as well as the budget to send them having a capital need for information and help will be attending. How often does a prime chance such as this come around?
· Unfamiliar with the Industry - makes much larger strides than you should in a "normal" economy.
· Mid-Tier Supplier - plumbing service to get recognition and stop any slippage.
· Battling for Position - a serious push for market share awards hand with minimal expense if done properly
· Industry Leader - which is going to you rather be - Kellogg's or Post?
As someone in sales and marketing simply consider the above story and scenarios to select on your upcoming marketing its importance to these people bra... Kellogg's or Post
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